University of Toronto Mississauga
CCT354H5
Digital Marketing II
What was the average?
Not reported
No student has contributed a result for this offering yet.
How is it graded?
50% final
From the 2025 syllabus. 4 graded components.
How confident is this?
Unknown
A small number of terms, so read it as a range.
From the calendar
Official source · University of Toronto MississaugaThis course examines digital marketing strategies and the role of online and mobile advertising platforms. Students will explore how emerging technologies are used to facilitate B2B and B2C transactions. A number of domains will be covered (search, display, programmatic trading, mobile, social, etc.) to give students a comprehensive understanding of both existing marketing strategies and emerging trends. This class will emphasize the strengths and weaknesses of various approaches to digital marketing while helping students develop a greater understanding of the different elements of marketing campaigns from formulation and implementation to integration and assessment.
- Prerequisite
- CCT221H5
- Exclusions
- CCT356H5MGT414H5MGT450H5
- Contact hours
- 24 lecture
- Total scheduled hours for the course, not per week.
Where the marks come from
2025 syllabus50% of the grade is decided in the final alone. Steady coursework cannot carry this course on its own.
Extracted from a published 2025 syllabus by deterministic parser. Components that could not be labelled are shown unresolved rather than folded into a neighbouring category.
How well we know this course
2023–2025Pyko’s archive holds 2 documents for CCT354H5, across 2 years between 2023 and 2025.
- 1
- Final exams
- 1
- Syllabi
Counts, not a library. Pyko does not host or distribute course files, and this page is not an offer to supply one — the archive is what lets these pages describe how a course is assessed.
What we don’t have yet
Source ledger
Report an error →| Claim | Source | Captured | Status |
|---|---|---|---|
| Course description, prerequisites, exclusions, contact hours | University of Toronto Mississauga | 2026-07-25 | public fact |
| Assessment weighting | Course syllabus, 2025 | 2026-07-25 | summary permitted |
| 2 archived documents, 2023-2025 | Pyko archive | 2026-07-25 | index only |
Page last verified 2026-07-25. A claim whose source moves is withdrawn before it goes stale.
Around this course
Everything above is history. Yours isn’t written yet.
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