University of Toronto Mississauga

MGT354H5

Consumer Behaviour

Credit0.5

InstructorJ. Hillion

PrerequisiteMGT252H5

Total contact hours24 lecture

Evidence1 syllabus · 1 papers

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What was the average?

Not reported

No student has contributed a result for this offering yet.

How is it graded?

33% final

From the Fall 2026 syllabus. 22 graded components.

How confident is this?

Unknown

A small number of terms, so read it as a range.

From the calendar

Official source · University of Toronto Mississauga

This course explores consumer behaviour by applying theoretical perspectives from psychology, economics, and anthropology to analyze marketing strategies, predict consumer responses, and inform business decisions.

Prerequisite: MGT252H5
Exclusions: RSM353H1
Contact hours: 24 lecture; Total scheduled hours for the course, not per week.

Where the marks come from

Fall 2026 syllabus

Final Exam 33%

Group Assignment 30%

Mid-term Test 25%

Final Exam · 33%Group Assignment · 30%Mid-term Test · 25%Participation Survey 1 · 1.5%Participation Survey 2 · 1.5%Participation Survey 3 · 1.5%Participation Survey 4 · 1.5%Participation Survey 5 · 1.5%Participation Survey 6 · 1.5%Participation Survey 7 · 1.5%Participation 1 · 0.12%Participation 10 · 0.12%Participation 11 · 0.12%Participation 12 · 0.12%Participation 2 · 0.12%Participation 3 · 0.12%Participation 4 · 0.12%Participation 5 · 0.12%Participation 6 · 0.12%Participation 7 · 0.12%Participation 8 · 0.12%Participation 9 · 0.12%

Extracted from a published Fall 2026 syllabus — verified against the university's own document. Components that could not be labelled are shown unresolved rather than folded into a neighbouring category.

How well we know this course

2023–2025

Pyko’s archive holds 2 documents for MGT354H5, across 2 years between 2023 and 2025.

1: Final exams
1: Syllabi

Counts, not a library. Pyko does not host or distribute course files, and this page is not an offer to supply one — the archive is what lets these pages describe how a course is assessed.

What we don’t have yet

A course averageNo term has been reported for this offering. Averages come from students who contribute their own results, and nobody has yet.

Instructor-level detailAverages are not split by instructor. At these sample sizes the difference between sections is noise, not signal.

Source ledger

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Sources behind every claim on this page
Claim	Source	Captured	Status
Course description, prerequisites, exclusions, contact hours	University of Toronto Mississauga	2026-07-25	public fact
2 archived documents, 2023-2025	Pyko archive	2026-07-25	index only
Grading structure, description and credit weight from the official Fall 2026 syllabus (instructor: J. Hillion)	Official Fall 2026 course syllabus (University of Toronto Mississauga)	2026-09-05	official syllabus

Page last verified 2026-09-05. A claim whose source moves is withdrawn before it goes stale.

Around this course

MGT252H5Required before this course

Everything above is history. Yours isn’t written yet.

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